This addresses key drivers. What are the main reason(s) customers choose to buy from your brand, organization, or company? Is there a reason customers stopped purchasing from you? A simple customer satisfaction firm survey can address this core objective. It helps you understand motivations and drivers to purchase (or non-purchase).

This can be tackled through an Image & Awareness study. This survey goes out to the general community of consumers or business professionals. In the survey, you test awareness, image, and perception through a series of questions. It offers answers like 80% are aware of your brand, here are the 3 words that come to mind that consumers associate with your brand, and your brand has a 64% positive association. How do you compare?

It is important to know what is important to your customers or clients. Without knowing why they choose a product or service it is impossible to create effective marketing. By conducting a simple survey to grade importance of several factors, it is easier to work these messages into your marketing. If you knew price was most important to customers, how would you change your marketing scheme to address it?

Any good customer satisfaction survey firm not only addresses what you are best at but also what needs to be improved. These become pain points or frustration points of your customers that cause them to leave your company or brand. It is critical to measure these to understand what drives customers away and then work to improve them.